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Guardian Online TV

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Only half of young people's viewing is traditional scheduled TV

Thu, 02 Jul 2015 11:13:23 GMT

Ofcom finds younger people are turning to BBC iPlayer, YouTube and Netflix, and using Facebook, Google and Twitter for news

Young people are shunning live TV and watching their favourite shows online, Ofcom revealed yesterday.

The broadcasting regulator said just half of all viewing among 16- to 24-year-olds is now through traditional scheduled TV.

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Facebook steps up competition with YouTube with ad-supported videos

Thu, 02 Jul 2015 07:20:31 GMT

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambition

Videos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those videos.

The social network is testing a new “suggested videos” feature in its news feed, which will see videos from partner publishers and creators recommended to Facebook users, with advertisements running in between them.

Related: Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss

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Time is running out for the 30-second TV commercial

Mon, 22 Jun 2015 06:32:06 GMT

Interruptive television ads are the eight-track of advertising. Today, viewers want to engage with commercials on their own terms, and in their own time

The 30-second television commercial, once a cultural touchpoint, has lost its relevance in today’s world. It’s doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.

TV commercials had their heyday in the 1960s when people had a surplus of time, particularly in the evenings after work. There were no emails, text messages or social networks to keep up with. Work and life had distinct boundaries, and TV was limited to a handful of stations that only broadcast during certain times of day.

Related: When Netflix and other on-demand services killed the TV ad golden goose

Related: Television's Tower of Babel problem

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Wheels on the Bus beats One Direction in Little Baby Bum's YouTube rise

Wed, 17 Jun 2015 11:46:28 GMT

British channel’s compilation of nursery rhymes has been watched more than 655m times, sending it into YouTube all-time top 30

The wheels on the bus go round and round... and those wheels have helped British YouTube channel Little Baby Bum overtake One Direction’s biggest hit on the video site’s most-viewed chart.

Related: Little Baby Bum: how UK couple built world's fifth-biggest YouTube channel

Related: This woman's thumbs are the biggest YouTube stars you've never heard of

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Vessel cruises into global waters seeking 'first window' for YouTube stars

Tue, 16 Jun 2015 08:38:00 GMT

US online video startup says more than half of its viewing comes from outside its home country, as it sets sights on signing more creators

More than half of online video service Vessel’s usage is coming from outside the US, 11 weeks after the San Francisco-based company launched its iOS app and website.

The company has been pitching itself to YouTube creators and musicians as a “first window” for web video, promising to pay them more money than they get from their cut on free video services if they grant it at least three days’ exclusivity on their new videos.

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YouTube Minecraft channel The Diamond Minecart visits Jurassic World

Mon, 15 Jun 2015 10:00:55 GMT

British gamer Daniel Middleton gets his dino on, courtesy of a sponsorship partnership with film studio Universal Pictures

Jurassic World has made a big splash at the box office, grossing a record $511m during its opening weekend. But it’s also proving popular on YouTube.

Related: Minecraft YouTube videos were watched 3.9bn times in March

Related: YouTube backs digital star Stampy's new Minecraft show Wonder Quest

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YouTube Gaming to capitalise on PewDiePie, Minecraft and live videos

Sun, 14 Jun 2015 19:33:52 GMT

New spin-off will launch in the summer as a site and app, gathering YouTube games videos in one place, and taking on Amazon’s Twitch

YouTube is launching YouTube Gaming, a new spin-off app and website for gamers that will make its debut in the summer, initially in the US and UK.

It will seek to capitalise on the popularity of gaming videos on YouTube, with profile pages for more than 25,000 games “from Asteroids to Zelda” collecting videos related to each title. Games publishers and YouTube gamers will also be prominently featured.

Related: YouTube's top 10 games channels watched 2.2bn times in January

Related: YouTube backs digital star Stampy's new Minecraft show Wonder Quest

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YouTube star PewDiePie strikes publishing deal for This Book Loves You

Thu, 11 Jun 2015 21:30:04 GMT

With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’

With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.

The Swedish gamer has signed a publishing deal with Penguin Random House to release This Book Loves You in October. The 250-page book promises “indispensable advice and inspirational quotes”.

Related: YouTube backs digital star Stampy's new Minecraft show Wonder Quest

Related: Rooster Teeth plays the video game: ‘We’re competing with Netflix and HBO’

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Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss

Fri, 05 Jun 2015 09:02:40 GMT

MCN regularly sees its videos uploaded without permission to social network: ‘I’m shocked that a rights holder with deep pockets has not sued’

Facebook’s native video features have the potential to “eclipse” YouTube according to the boss of multi-channel network Fullscreen – but only if the social network tackles the issue of videos being uploaded without the permission of their creators.

Fullscreen is one of the MCNs that has built a big audience on YouTube, with its network of 70,000 channels accumulating more than 635 million subscribers.

Related: Facebook 'excited' about ads potential as it reaches 4bn daily video views

1) I love FB video but getting very tired of seeing our videos ripped there with no way to monitor or monetize: http://t.co/UFhN71oIXD

2) Remember that YT was sued by Viacom for over $1BN for this

3) I now regularly see our videos with 50MM+ view counts that are stolen by individuals on FB... sometimes by other media cos

4) It costs us a lot to hunt them down one by one. I'm a huge DMCA proponent, but this has to improve fast.

5) Frankly I'm shocked that a rights holder with deep pockets has not sued yet

6) YT's content ID system is the right idea for FB, but it requires monetization (claiming) to keep content from being removed all the time

7) YT spent a lot of time and money building the content ID system and it is the primary reason the site wasn't sued into oblivion

8) I think FB video can truly eclipse YT over time with search, widespread embeds, a dedicated app, monetization and content ID

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Amazon aims for British parents with Fire HD Kids Edition tablet

Wed, 03 Jun 2015 08:21:47 GMT

Device for children will cost £119 or £139 and come bundled with built-in subscription for unlimited use of apps, ebooks and videos

According to the latest figures from communications regulator Ofcom, 71% of British children aged 5-15 have access to a tablet in their home, including 34% who own their own device. .

Now Amazon is hoping to boost the latter figure with the UK launch of its dedicated children’s tablet: the Fire HD Kids Edition, which originally launched in the US in October 2014.

Related: 10 children's app trends for 2015

Related: Parents! Focus less on worrying about Minecraft and more on understanding it

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YouTube promises more measures to tame its comment trolls

Tue, 02 Jun 2015 10:30:48 GMT

‘One of the hardest things to do is scaling openness, whether you run an internet platform or whether you run a country,’ claims Robert Kyncl

Interview part one: mobile, virtual reality and music

With more than one billion monthly viewers, YouTube is the biggest online video service – but in 2015, there are plenty of companies hoping to take a bite out of it.

Videos uploaded directly to Facebook are currently being watched more than 3bn times a day; startup Vessel is offering big YouTube stars more money if they give it three-day exclusivity on new videos; and Snapchat and Spotify have both expanded into video.

Related: Snapchat adds entertainment and news with Discover

Related: Vessel founder: ‘Companies realise it’s a chance to redefine the next generation of TV’

Related: PewDiePie, Zoella and who else? What the UK watched on YouTube in 2014

Related: YouTube and Google win lawsuit in free speech battle over anti-Muslim film

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YouTube trains its sights on traditional TV: 'It's a no-growth business'

Tue, 02 Jun 2015 10:30:45 GMT

Head of content and business operations, Robert Kyncl says the future for online video is small screens: ‘It’s all mobile, mobile, mobile’

Interview part two: competition, original content and freedom of speech

YouTube is a decade old, and for the first half of its history at least, was a service for watching online videos on your computer. In 2015, as it looks forward to the next 10 years, YouTube’s emphasis is firmly on a smaller screen.

“For us, most of our focus is on mobile: product development for mobile, content development for mobile, making sure mobile video works on carrier networks all around the world. It’s all mobile, mobile, mobile,” says Robert Kyncl, YouTube’s head of content and business operations.

Related: TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

Related: ‘Traditional TV viewing for teens and tweens is dead. Not dying. Dead.’

Related: Virtual reality documentaries 'take the middle man out of journalism'

Related: YouTube: the most popular cats from its first 10 years

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Why marketers should embrace the brave new frontier of online video ads

Tue, 02 Jun 2015 06:30:10 GMT

Few brands are maximising the huge advertising opportunities of YouTube. Here are five top tips to get ahead of the crowd

Everywhere you look in the marketing industry today people are talking up the importance of online video, but for busy marketers the very thought can be overwhelming. Certainly video is seen as increasingly important to digital platform holders and there are some good reasons it makes sense for marketers too:

Related: Addicted to Candy Crush Saga? Marketing needs you

Related: Pee-powered ads and teleportation: the shock and awe approach to 'screenagers'

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Spotify deja vu: is video killing the radio star again?

Thu, 28 May 2015 11:18:13 GMT

Spotify is marrying video and music with its new offering - but will the music streaming business avoid the mistakes that have led to the decline of MTV?

Our world is being transformed by technology, but history, as the latest Spotify announcement shows, is destined to repeat itself.

In 1981, Viacom launched MTV. It used footage from the first moon landing and the song Video Killed the Radio Star to make it clear to the music labels and advertisers that it meant business. Before MTV, the music business (with the help of radio) was doing well. But video quickly took the industry to new heights. Fueled by the new medium, global music sales revenue quadrupled, before losing steam due to the new hip technology called the internet (and piracy).

Related: UK music charts finally wake up to streaming revolution

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Charter Communications to acquire Time Warner Cable for $55.3bn

Tue, 26 May 2015 11:59:32 GMT

  • Company will be among largest TV and internet providers in US
  • Comcast backed out of bid for Time Warner Cable last month

Charter Communications, the fourth largest cable provider in the US, has announced it is buying Time Warner Cable, the country’s second largest cable company, in a $55.3bn deal that will create a new giant in the cable industry and a close rival to Comcast, Time Warner’s last suitor.

The proposed merger comes as the US cable industry is attempting to consolidate arguing the shift to people watching TV via the internet is fundamentally altering their business. The deal has been rumored ever since the Federal Communications Commission (FCC), spurred on by activists concerned about creating a monopoly, torpedoed a merger between Time Warner and Comcast last month.

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YouTube heats up rivalry with Twitch with smoother live streams of games

Fri, 22 May 2015 09:32:56 GMT

YouTube promises gaming broadcasters their viewers will have ‘silky smooth playback’ and inks new partnerships with game-capture firms

Gaming has become one of the most popular categories on YouTube thanks to the Let’s Play videos published by creators like PewDiePie, The Diamond Minecart and Stampy.

Now YouTube wants to get more gamers broadcasting live, as it takes on Amazon’s live-streaming service, Twitch. YouTube is adding the ability to stream live video at 60 frames-per-second (fps) – a feature optimised for games in particular.

Related: YouTube backs digital star Stampy's new Minecraft show Wonder Quest

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YouTube: the most popular cats from its first 10 years

Mon, 18 May 2015 09:03:59 GMT

From Maru to Grumpy Cat, Surprise Kitten to Nyan Cat, felines have been some of the biggest stars on so far. But which are most popular?

YouTube. Cats. Two concepts that, however much that horse-dancing chap from South Korea sticks his oar in, will always be interlinked in hundreds of millions of people’s minds.

Cats are YouTube’s muses and its mascots. But which are the most musey and mascotty? As the service celebrates its 10th birthday, we asked YouTube’s trends team what the most popular felines of its first decade were.

Related: What’s new, pussycat? The growing economy of internet cat videos

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Dragons, nipples and technology: why the real Mad Men are on the run

Fri, 15 May 2015 23:56:10 GMT

As audiences lunge toward online streaming services in search of their favorite shows, the modern advertising landscape could shift to abandon TV as well

Mad Men, a show about ad guys trying to navigate a changing world, ends on Sunday in the US after a run marked by countless awards and think pieces about its cultural impact. As the season wraps up, antihero Don Draper has looked increasingly at odds with the world he helped create.

As TV networks pull out all the stops to impress advertisers, the real-life Madison Avenue that inspired the show is changing too, thanks in large part to Mad Men and other shows like it.

Our competition isn’t NBC or CBS or Fox. It’s everything else … Now we have to compete with nipples and dragons.

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The Mindy Project saved by Hulu

Fri, 15 May 2015 17:09:38 GMT

Less than a month after being cancelled by Fox, Mindy Kaling’s show lives on with a 26-episode fourth season on the online streaming site

Less than a month after being cancelled by Fox, the Mindy Project has been given a new lease on life by online streaming site Hulu, which has ordered a 26-episode fourth season of the cult show.

The move isn’t that much of a surprise as Hulu was mentioned as a possible new home for the sitcom, which stars Mindy Kaling, as soon as Fox announced the decision to cancel it. The site has also hosted episodes of the show since 2012.

Related: Crush of the week: Mindy Kaling

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Can a mobile game be 'five times bigger' as an eSport than League of Legends?

Thu, 07 May 2015 11:18:16 GMT

Kristian Segerstrale of Vainglory developer Super Evil Megacorp sees a bright future for mobile games as huge draws in the eSports world

“Somebody is going to create an eSports experience on touchscreen that is in the order of five times bigger than Counter-Strike or League of Legends is today.”

Kristian Segerstrale, as you may have guessed, works for a company trying to do exactly that: Super Evil Megacorp, which has just struck a deal with eSports firm ESL to run a tournament based on its Vainglory mobile game.

Related: Kristian Segerstrale talks Supercell, free-to-play and the future of gaming

Related: Vainglory: the MOBA game that took Apple's iPhone 6 launch by storm

Related: How video gaming turned into the world's newest spectator sport

Related: Minecraft YouTube videos were watched 3.9bn times in March

Related: Call of Duty World Championship 2015: Denial claims victory in thrilling finale

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